We make work in and for the digital age.
We recognise the multitude of ways that digital technologies shape our lives: technologies reform, reimagine and recreate our ways of living, communicating, gathering.
Certain things rise to the surface:
Digital spaces are in flux. There is relentless change. The spaces are malleable, and you can be malleable within them. We can be in flux too.
Digital spaces are built by algorithms – structures and rules that shape how they operate. All of our spaces, digital or not, are shaped by structures and rules. But digital spaces allow the algorithms we live by to become present, to rise to the surface. Here, at the surface, we can edit them, change them, reimagine them.
For now, expansion is relatively easy. You can build spaces quickly. There can be enough space for everyone. There are always spaces where you can find people like you.
Online, we create webs, we don’t follow lines. There is never just one way to tell a story. You can jump from source to source, perspective to perspective. Stories are complex, and subjective, everyone can find a slightly different version of, and through the truth.
This way of making, leaves us with some approaches, offers, provocations:
You are inside. There is no external view. There is no objectivity here.
We create worlds you can step inside of, and interact with. You find your own way through the narrative, and you determine what is important, what is not, where to focus, what to ignore.
Allow things to co-exist.
If you don’t need to make a choice, don’t make it. You can allow multiple truths to be possible. Allow flux to remain.
Give tools, not instructions
You don’t need to tell someone how to experience the work, let them find it themselves.
Create an invitation
Invite them into a space to create with you. The work can be built in that interaction.
Leave the door open
You don’t know who might come in. We don’t need to close ourselves off. There is no elitism here. And let them leave if they want to. You don’t get to decide where the boundaries of the experience are. It is not up to you to choose when it starts or ends.
You can read more about Produced Moon’s work here.